A new Rape Crisis campaign hits close to home.

It is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted.

Unfortunately, most people believe these rapes only occur in dark alleyways by hooded strangers.

Rape Crisis’ new campaign reveals that the truth is a lot closer to home. 68% of rape survivors know their rapist. They have had their trust broken in the workplace, home, communities, and other places that should very well be a place of safety. They have been betrayed by a friend, husband, family member and colleague.

If women can’t trust those closest to them, who can they trust? Many struggle to speak out about their experiences for fear their trust will be further betrayed.

The harrowing campaign uses radio ads featuring actual survivors, to inform women that if they have no one speak to, they can speak to a trained Rape Crisis counsellor through a dedicated 24hr crisis line. This will also be supported by online film, and a surprising print campaign that communicates the dark secret that 68% of survivors are raped by someone they know.

The campaign was created by Ogilvy Cape Town with the help of Giant Films, We Love Jam and photographer David Prior.

The campaign was created by Ogilvy Cape Town with the help of Giant Films, We Love Jam and photographer David Prior.

Watch the Rape Crisis ad here: https://www.youtube.com/watch?v=IuBwyZkWXP0

Hear the radio spots below:

View the press adverts below:

68% of survivors know their rapist

Photographer David Prior

68% of survivors know their rapist

Photographer David Prior

68% of survivors know their rapist

Photographer David Prior


Rape Crisis Director, Kathleen Dey adds, “We need ordinary people in our communities who may feel helpless listening to this but who can make a difference by donating, if you need help or want to help, please call 021 447 9762, or visit rapecrisis.org.za to donate.” 
All proceeds will go towards our counselling service.

#SpeakToUs

Contact: 021 447 1467
Email: zeenat@rapecrisis.org.za

Credits:

Client:
Rape Crisis
Client Representative: Kathleen Dey
Product: Sexual Abuse Awareness
Title:
The Identikit
Agency:
Ogilvy Cape Town
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Director: Mike Martin
Associate Creative Director / Copywriter: Alex Goldberg
Creative Group Head / Art Director: Ryan Barkhuizen
Art Director: Karen Vermeulen
Agency Producer: Cathy Day
Client Service: Chris Spencer, Loren Westoby, Nefeli Valakelis
Production Company:
Giant
Director: Karien Murray
Producer: Laura Sampson
Editing:
Deliverance
Editor: Gordon Ray
Sound Design:
The Workroom
Sound Engineer: Stephen Webster
Post Production: Black Ginger

 

 

 

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How to donate intelligently

Around this time of the year, Rape Crisis gets a lot of donations and messages from people asking if they can donate anything useful. We have decided to put together a little guide, so that our supporters can get a better idea of our needs.

It is important to remember all NGOs and NPOs are different, and they do not all have the same needs. Whilst wanting to donate is laudable, and we truly appreciate the intention, we would like to help you be more sensitive and donate intelligently. For instance: here, at Rape Crisis, we have no need for clothes, but a lot of shelters do, so if you have clothes or accessories that you are looking to donate, you could look up some shelters in your area and get in touch to see if they have specific needs for certain items of clothing, or if they will take anything.

We won’t beat around the bush, our principal need is money. In order to keep providing free counselling and services to survivors, we need funds. When you donate R100, for instance, a rape survivor gets a free one hour counselling session. Counselling is a fundamental step for rape survivors, and it is our duty to make sure the right services are provided. Our counsellors are thoroughly trained to help victims become survivors, and help them find their way to recovery and healing. With a monthly R100 donation, a journey begins and can continue.

Moreover, thanks to Rape Crisis’ status as a Public Benefit Organisation, if you are a tax payer and you have donated to us, you may qualify for a tax deduction.

If you are in a place where you can’t donate funds, we also need your time. By volunteering or interning with us, you help ensure the smooth running of operations. Rape Crisis would not be what it is today without its invaluable advocacy volunteers, volunteer counsellors, peer educators or volunteers helping out at events.

In terms of material needs, ours are constantly changing, so it is best to get in touch with us at the time and ask us if what you have to donate (be it cutlery, a microwave, some plates etc) could be of any use to us. At the moment, our Khayelitsha office needs fencing as well as a new toaster, and our Observatory office could use some non-flammable paint, a fire escape ladder and some new kitchen cupboards. In addition to that, we are also in need of 2 Jojo tanks. If you are able to provide any of these items, you are welcome to get in touch with us at zeenat@rapecrisis.org.za or call the offices directly 021 447 1467.

Lina Lechlech was a communications intern at Rape Crisis. She holds a B.A in International Relations and Languages from the University of Greenwich.

Let’s start a chain reaction on International Women’s Day

Rape survivors need a particular kind of support after someone has raped them. They are traumatised, they need medical attention and they want to know they won’t be harmed again. To help Rape Crisis deliver a service that offers counselling, support and advice at exactly the moment when survivors need it most we need you to act.

You can act now to make sure this service continues. You can get others to join you. I did. All it takes is one small act to start a chain reaction. I started donating R100 a month to Rape Crisis and I asked a friend to do the same. Then I asked her whether she thought she could get just one other person to do the same and she said, “Of course!”

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I’m asking you to do the same. If one thousand people donate R100 a month we can keep this service going and continue to give rape survivors access to exactly what they need no matter where they are on the road to recovery and justice. If you donate and get just one more person to donate and they pass it on and on then I believe we can reach that target.

Thursday 8 March is International Women’s Day and this year the United Nations’ hashtag for the campaign is #TheTimeIsNow. It could not be more apt.

https://rapecrisis.org.za/impact/ 

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Take Action If You Said #MeToo

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Speak Out member, Chipo. Photo by Alexa Sedge.

By Kathleen Dey

I appeal to anyone who posted or followed #MeToo on social media to join our I ACT Campaign and donate R100 every month to fund our free counselling service to rape survivors.

The #MeToo campaign was initially used by North American community organiser Tarana Burke in 2006 as part of a campaign to promote “empowerment through empathy” among black women who had experienced sexual abuse, particularly within underprivileged communities.

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Tarana Burke (via justbeinc.org)

It gained global momentum after accusations of sexual harrassment – and rape – were brought against Hollywood mogul, Harvey Weinstein in 2017. Actress Alyssa Milano encouraged posting the phrase as part of an awareness campaign to show the scale of the problem.

She tweeted Tarana Burke’s call to action: “If all the women who have been sexually harassed or assaulted wrote #MeToo as a status, we might give people a sense of the magnitude of the problem.”

According to Wikipedia the phrase was used by more than 4.7 million people in 12 million posts during the first 24 hours.

I am aware of so many women who posted #MeToo on social media platforms and told their stories of harassment, violence and abuse – and many more who were moved by the trend but for good reason did not post the hashtag or tell their painful stories. If each of these took action by donating R100 a month Rape Crisis, we could kick start the I ACT Campaign, a campaign designed to address some of the enormous helplessness and anger we feel when we see how widespread and severe the scale of the problem is. #MeToo demonstrated this only too well.

There were some strong posts from men in support of the women who posted #MeToo, many were shocked by the prevalence and some men said #MeToo as survivors themselves. This is a campaign that men can support just as well. What better way of showing support than a tangible gesture? Many can then say, “I ACT for women’s empowerment” and mean it.

Members of the LGBTQIA community could say an even stronger #MeToo having experienced the intersecting trauma of being sexually harassed and being targeted because of their sexuality, sexual orientation or gender identity. Many have not posted because #MeToo did not recognise this but only saw violence through the eyes of women. The fact is there are many intersections in our society that most people are completely oblivious to. Black women might not have the luxury of posting #MeToo but many of the rape survivors we see at rape crisis experience these multiple forms of harassment. On behalf of all of them we say #MeToo and ask you all to say #I-ACT in return.

Just R100 ensures a one hour counselling session for a rape survivor including transport money if needed. In this space where survivors feel safe to tell their stories they find their own coping strategies, learn to move forward, make well informed decisions and connect more closely to others. Please take action to support them so we can all say I-ACT.

 

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Kathleen Dey is the Director of the Rape Crisis Cape Town Trust.